Posts Tagged ‘advertising’
I received a call from a design firm that was working on some ads for Best Buy Mobile Phones. They were starting a campaign to get people to start upgrading to newer phones that had better features. They didn’t want to use the old brick style mobile phone as many would not know what it was. So I decided to make a composite phone using the technology designs from different periods. I wanted to keep the flip phone aspect and, of course, the antenna. I then added a rotary dial, speakers and the a mic., to gave it the “retro” look. After photographing several phones and trying several more combinations of phone parts, I came up with one I was happy with. They were surprised that they got something so cool, so fast. ~~Darrell
Our editorial team features a small number of projects every day. With many thousands
of options, we only pick a few that promote new thinking.
How long have you been creating digital art?
I started using Photoshop in 1998. Funny story actually – I had a mechanical drafting class in high school and it was so boring so my friends and I would sit in the back of the classroom playing in Photoshop and 3DMax.
All of the art you see in my gallery is no more than 3 years old.
Do you take the reference photos yourself?
These days, yes. I got my start using stock from various websites but I got tired of the copyright issues. Now, the photography portion of my work is the most enjoyable.
Why don’t you have many male characters?
The majority of my work includes a deep, emotional concept and I think that is best expressed through a female character. Also, ’sexy’ is an important part of my inspiration and I find more of that in females.
Where do you come up with your ideas/what inspires you?
Real life mostly. I consider the ‘concept’ to be the best part of my work so I put a lot of thought into it and I try not to hold back from expressing myself.
To view the before after process click here: The Digital Art of MichaelO